POV: You’ve just booked a photographer for your brand session. You are so excited to have professional images to tell your brand’s story and you’re already imagining what the photos will look like on your website and socials. Then it hits you — what do you wear for your brand photos? The stress and anxiety start to settle in as you realize you have no idea where to begin planning your wardrobe for the session. Fear not! That’s where I come in! When you work with me, we’ll have a planning meeting focused on every little detail of your session, including what outfits to bring. In the meantime, here are some things to consider to help you start brainstorming what to wear for your brand photos!

Start with Your Brand Colors

You’ve created a fabulous design for your brand. The colors, the logos, the fonts — it’s gorgeous and you should be proud! The colors you have chosen for your brand are a perfect place to start when deciding what to wear for your brand photos because you’ll know that your images will seamlessly fit in with the rest of your marketing materials. Choosing your photoshoot outfits based on your brand’s colors gives you an easy starting point and can help you get the creative ball rolling!

Overlap with Colors You Look Good In

You’ve got the foundation for your outfit inspiration (your brand colors), now we just need to fine tune it. Do you look absolutely stunning in one of your brand colors in particular? Build a majority of your outfit around that color so we can naturally highlight all the beautiful things about you! Not sure what colors you look best in? Getting your colors done by a stylist is an increasingly popular choice but if that’s not in your comfort zone, there are AI services out there that do a decent job as well.

Consider How They Make You Feel

When you’re deciding what to wear for your brand photos, this is probably the biggest thing I want you to keep in mind. If you don’t feel like yourself or like a million bucks in an outfit, it has no place at your brand photoshoot. Being in front of the camera is all about being authentic and confident, and your clothes contribute to that energy so much.

Bring the Vibe You Want

Last but not least, take everything you just learned and combine it with what you want your photos to say about your brand. Want people to see your brand as whimsical? Wear a fun, flowy dress with bright colors! Need to be seen as an expert thought leader? A powerful suit does the trick.

You’re Ready! You Know What to Wear for Your Brand Photos!

It’s time to get shopping! Or even just digging through your closet! I can’t wait to chat about your outfit ideas during our session planning meeting! Not booked for your brand session yet? No problem—head here to book a coffee consult and get ready to tell your brand’s story!