Most businesses are missing out on key photos that could elevate their brand and make marketing easier. If your business is relying on an outdated headshot or phone selfies, you’re getting left behind while other businesses are effectively marketing to your ideal clients. Your images need to do more than look good—they should be helping you to connect, sell, and grow without having to lift a finger. This post will walk you through the 5 photos every small business needs plus explain why those images matter for your brand.

A Modern Headshot

Gone are the days of the arms folded standing against a white wall headshot! Okay, I’m exaggerating a teensy bit. They have a place, I know they do, but they don’t do much for building relationships or trust with your clients. A modern headshot that is less rigid demonstrates your professionalism while making your business seem more human. This type of photo can go just about anywhere you need it to: website, profile pic, email signature, you name it.

Behind-the-Scenes Photo

Who doesn’t love a peek behind the curtain?! We rarely understand the lives and businesses of others, so getting a little behind-the-scenes look at how you run your business is exciting for customers. These images build transparency and create connection because customers see the HUMAN behind the business. Behind-the-scenes footage is great for reels, background images for post graphics, your blog, and even your about page.

Signature “In Action” Shot

Show the people what you do! This type of image is a must-have because it demonstrates your expertise and shows you IN THE ZONE. Think about the things your client will see you doing all the time. Is that smiling at them as they enter your storefront? Standing behind a camera? Help them get comfortable with your way of doing things by showing them this part of your business.

Flat Lay or Vignette

For those days when you can’t even imagine putting your face on your socials again. Or maybe you’ve got a spot on your website that’s a perfect spot for showing how you do your work or what you offer. Whatever the reason, these detail photos add visual interest to your grid/feed/website and are great support photos when you need to fill some white space.

Lifestyle Image Full of Personality

This is where we bring it home. If nothing else, this is THE photo every small business needs. An image showing all the wonderful things about you and how you do your work. Photos like these help you stand out and share your values, without big blocks of text. Plus, who isn’t drawn to an image with lots of fun and joy like the one above?!

Those Are the 5 Photos Every Small Business Needs!

These 5 photos help every small business create marketing that builds trust with ideal clients, helps you connect with them, and ultimately convert them into customers. Do you have all 5? No? Sounds like you need brand photos. I can help with that.