You’ve got the business. You’ve got the brand designed. Now you need the photos. But where do you even begin? Choosing the right brand photographer for your business can feel challenging, but there are three key things to consider when it’s time to make your choice.

So, let’s talk about the best approach when you need to choose your brand photographer!

Trust.

The biggest part of choosing your brand photographer is trust. Do you believe this person is trustworthy? Are they capable of providing quality images, a stellar client experience, and customized support along the way? You are putting your business in their hands, so it is important to know they are deserving of that trust before you choose them as your brand photographer.

Style.

Does their style of photography align with the style of images your brand needs? For example, I consider my images to be personality-packed and fun, but if your business is more in the luxury realm, then you might want someone who has a more high-end vibe. You’ll find that I am flexible in my editing style, so it doesn’t matter if your business needs warm and cozy or clean and crisp. But there’s not much a photographer can do in the editing process if their approach to creating images in-camera doesn’t align with your needs.

Strategy.

If you’ve been around KPP long at all, then you’ve heard me talk about strategy. It is crucial in brand photos because you need to be able to utilize your investment. Having a folder of pretty images is fine, but if they don’t serve your business well, then they are a waste of your hard-earned dollars. When you are ready to choose your brand photographer, make sure you ask them how they ensure that you get images that are strategic and intentional.

That’s How You Choose Your Brand Photographer!

Trust, style, and strategy are key components when you need to choose your brand photographer. Obviously price also plays into it, which is why I’ll always have starting prices listed on my website, and I send even more detailed pricing information out when you contact me via my website or social media.

Do we align in these categories? Let’s get coffee!