One thing I will always promise my clients: clarity. I intentionally built my brand photo process to over-communicate, so you never have to wonder what’s happening next.

Part of that clarity means sharing details with you before you ever even reach out for a consult. I know brand photography is a big investment and that can feel scary. When you are informed about every step from the beginning, it makes it a little less overwhelming.

Read on to learn about my brand photo process!

The Connection

Maybe you’ve been following me on Instagram for a while, maybe someone shared my content with you and piqued your interest, or maybe you found me through a search engine. Either way, you’re reaching out to say “I WANT BRAND PHOTOS!” in my DMs or on my website.

Whether you’re a sit-down-for-coffee person or a do-it-virtually person, every brand photography booking starts with a consult. This is a crucial part of the brand photo process. Meeting early on serves several purposes: 1) you can ask all your questions before making any commitments 2) we get a chance to feel things out and make sure we’re a good fit and 3) we start building trust and rapport.

This part of the process is pretty informal. Sometimes I even bring the baby if you like babies. It’s not meant to feel stiff and formal, but rather a casual opportunity for you to share about your business and make sure you’re confident in deciding to work with me. 

I’ll also send you a questionnaire before we meet for your consult. Some people communicate best in writing, while others do it best verbally, so I give you space to do both in case anything gets missed in one form or the other! If this has to wait until after your consult, that’s totally fine! I know you’re a busy business owner!

The Booking

After your consult, I’ll send you a proposal based on your business needs. I have base packages, but every business is unique, so every package is customized to meet your goals.

When you’re ready to book, you just sign the contract, submit your retainer, and celebrate taking this incredible step for your business!

If we didn’t pick at date at your consult (props to the folks showing up with their calendars) we’ll schedule your session at this point in the brand photo process. You’ll get access to my session scheduler as soon as your booking is confirmed. I schedule sessions 4-6 weeks out because we need time to get strategic and intentional in the planning process, which I’ll talk about next!

The Planning

This is the most detailed part of the brand photo process. Using your questionnaire, notes from our consult, and research on your industry, I’ll start working on an inspiration board and the other strategic parts of your package like your brand assessment and website review. Once those are done, I’ll send them your way along with scheduling information for your session planning meeting!

The session planning meeting is probably one of my favorite parts of the brand photo process, aside from your actual session. The SPM is where we get the creative juices going. I’ll show you the inspiration board I made and go over other documents like brand assessments. From there, we’ll plan your outfits, props, timeline, and image list. There is no detail you won’t know after this meeting.

And if you forget anything, that’s okay, because within one week of that meeting you’ll receive your Session Guide. This includes your goals, inspiration images, outfit plans, prop list, photo plans, and more! I’ll take care of scheduling hair and makeup if those are part of your package. All you have to do is gather your outfits and props and get even more pumped for your session!

The Session

It’s go time! You’ll get lots of emails reminding you about the session date and time and any other information you need to feel 100% confident during your photoshoot. I share blog posts about confidence, prepping for your session, and more because I want to make sure you are excited, informed, and ready to absolutely crush your photos.

The Delivery

You did it! You had your session and felt super empowered, confident, and incredible. Now’s the hard part because you have to do a teensy bit of waiting. I promise I keep this part as efficient as I can! Within 2 business days you’ll get a handful of preview images. You deserve images that you love and can’t wait to use, so I want to make sure you’re happy with the edits before I move forward.

About a week after your session, I’ll share a blog post about your session along with a few more images for you (unless you’re keeping them to yourself for a launch or special event or something like that, so just let me know upfront if I need to hold off).

Then, less than 3 weeks after your session, you’ll receive your full gallery! I usually try to do it in 2 weeks, but I recently had my computer lose it’s mind, so now I add in an extra week for “just in case” purposes. But in most situations you’ll get your photos well before the 3 week mark!

The Wrap-Up

That’s it! After you have your photos, you might wonder how you can best use them or need to talk through some planning and strategy. If you think that might be you, let me know. Post-photo-delivery support is something we can add to your booking if you need a little boost getting things organized or want some guidance getting all the thoughts out of your brain. Your photos should be doing work FOR you, so we don’t want you sitting on your gallery feeling overwhelmed by it all. 

If you are ever unsure of what is happening in the booking process, I’m available to answer your questions and provide clarity. This is your brand, your business, your investment. It’s my goal to make sure you are comfortable, confident, and informed throughout the whole brand photo process.

Whether you’re ready to book or have questions about something, you can reach out here to get in touch!