I came across Ayanna Thompson and 10.10 Bakery when Purdue University shared a little bit of her story. I immediately found her on Instagram and gave her a follow (psst…you should too).
When I found out that 10.10 is based in Monticello, I was a little bummed, as it was unlikely I’d be trekking there anytime soon since I have a tiny human with me all the time. BUT Ayanna and I crossed paths at an event and I got to buy some of her delicious desserts. I was absolutely hooked.
Shortly after that event, Ayanna reached out to set up a consult for brand photos. Pretty sure I squealed with joy and my husband looked at me like I was insane. Being able to work with another small business owner in Central Indiana who is also passionate about local businesses AND makes delicious desserts–a dream!
Read on to learn more about planning Ayanna’s session and check out the 10.10 Bakery brand photos below!

10.10 Bakery offers locally-made cakes, custom-designed sugar cookies, cupcakes, cake-pops, and so much more. I may have already commissioned a smash cake for Eli’s first birthday…four months in advance. It doesn’t matter if you’re looking for a gorgeous, luxury, locally-made wedding cake or a set of cute cookies for party favors, Ayanna and her team have you covered.
Every week, 10.10 Bakery offers new creative flavors of premium cupcakes and cookies. You’ll regularly find Ayanna delivering enormous, multi-tier wedding cakes to venues or showing behind-the-scenes videos of her work on Instagram and TikTok. If you are searching for locally made desserts in Central Indiana, then you have to head to 10.10 Bakery in Monticello!

Ayanna knew from the moment she reached out to me that a VIP Package was what she needed. She had so much to celebrate and massive amounts of content to plan (who has time to take their own photos during holiday season at a bakery?!). The VIP Experience includes a full day of photos with as many outfits as your heart desires, plus hair and makeup are included, so you can start the day off with a little pampering and walk away feeling like a confident goddess.
With a full day of bakery brand photos to plan for, I wasn’t surprised when the 10.10 Bakery Session Guide ended up being 18 PAGES!!! My longest Session Guide yet! I think I prepped more for this than for a 10-hour wedding day!
Because we had a lot to get through, I focused on keeping us on a structured timeline as much as possible. I set timers on my watch to make sure each set ended when we needed it to. Plus I built in intentional breaks for us to relax, eat, and hydrate. A full day of photos is not for the weak!

Not gonna lie…it’s the cupcakes. Ayanna let me help choose the flavors for the week. We had a few she couldn’t sell because we used them as props, I got to enjoy more than my fair share during this session!
But when it comes to the photos, my favorite part is definitely the ones we did to celebrate her first year in business. I’ll be keeping those to myself until Ayanna has the 10.10 birthday party this October, but they were so much fun that I might make a second blog post just for those!

Ayanna is at 10.10 Bakery day in and day out making luxury, custom desserts that are not only delicious, but made with the care and attention to detail of someone who loves everything about her community and her customers. If you’re looking for custom desserts in Central Indiana, 10.10 Bakery should be your first call.
And if you’re an Indiana business owner thinking “wow, I want brand photos like these…” we should chat. Because whether you believe it or not, Q4 is coming in hot and I bet you need some seasonal content…
Or maybe you just want to be friends, and that’s cool too. Either way, let’s grab coffee–my treat!
Keep scrolling to see more 10.10 Bakery brand photos and make sure you give them a follow on Instagram!