Welcome to the Blog!

Let’s get personal! This one is all about my favorite way to refocus when I’m feeling overwhelmed by “all the things” in entrepreneurial life!

Personal Life

June 6, 2025

My Business-Owner Guilty Pleasure

Woman leans on a table and laughs while holding a coffee cup | Brand Photo Process | Kayla Petrosky Photography

If you want strategic brand photos that speak directly to the people you want to work with, you need to know your ideal client first.

Photography

June 6, 2025

Why You Need to Know Your Ideal Client Before Your Brand Photos

Woman leans forward and rests chin on hand

I’ve been learning from Victoria Rayburn for years. I first connected with her because I loved her approach to wedding photography. When I learned about her passion for helping small businesses with SEO I consumed as much of her content as I could (from the freebies on her website to her Instagram to her podcast, […]

Sessions

May 22, 2025

SEO + Marketing Expert Brand Photos | Victoria Rayburn

Person holds phone with Google pulled up while working on website on computer | SEO + Marketing Expert Brand Photos | Kayla Petrosky Photography

In March I teamed up with Seajay’s Boutique for their anniversary celebration, but there was a second piece to this collaboration! Cynthia wanted to do a giveaway as a thank you to the community for supporting the boutique. It was an incredible giveaway: a styled-for-you outfit from Seajay’s, makeup by Nina Farias, hair by Afterglow, […]

Sessions

May 15, 2025

Confidence-Boosting Photoshoot in Downtown Lafayette with Krissy

Woman looks off-camera while smiling | Brand Photo Process | Kayla Petrosky Photography

When Ali Acosta reached out to me on Instagram, I could tell right away that her brand had heart. As a Lafayette fiber artist, she creates beautiful, handmade pieces with time, intention, and care—so we made sure her brand session reflected that same energy. During our planning process, we talked through the story behind her […]

Sessions

May 15, 2025

Fiber Artist Brand Photos | Ali Acosta Crafts

Person works on crochet project | Fiber Artist Brand Photos | Kayla Petrosky Photography

Throughout my career as a photographer, I’ve always looked for ways to put good into the universe. Now that I’m working with businesses and brands, I get to do this by identifying new small businesses and providing them with strategic brand photos to help them get started. When I came across Julie Woehler of Nurtured […]

Sessions

May 9, 2025

Perinatal Therapist Brand Photos | Nurtured Soul Therapy

Woman sits in chair and smiles at camera | Indiana Perinatal Therapist Brand Photos | Kayla Petrosky Photography

Ever stared at a blank Canva screen for an hour because none of your photos feel ‘right’? Same. It’s honestly the main reason I switched from weddings to brand photography. While I absolutely adore weddings, something just felt off about it for me. I couldn’t bring myself to create a cohesive visual brand that was […]

Photography

April 25, 2025

Make Marketing Easier + More Effective

Most businesses are missing out on key photos that could elevate their brand and make marketing easier. If your business is relying on an outdated headshot or phone selfies, you’re getting left behind while other businesses are effectively marketing to your ideal clients. Your images need to do more than look good—they should be helping […]

Photography

April 18, 2025

5 Photos Every Small Business Needs

Tired of generic images? Learn why custom brand photography is the ultimate alternative to stock photos for small businesses.

Photography

April 10, 2025

Why Brand Photography Is the Best Alternative to Stock Photos

Seajay’s Boutique in downtown Lafayette, IN is celebrating one year in business this April. To commemorate her first year in business, Cynthia booked boutique branding photos!

Sessions

March 28, 2025

Boutique Branding Photos in Lafayette, IN

Woman folds clothes at her fashion boutique