Welcome to the Blog!

You’ve got the business. You’ve got the brand designed. Now you need the photos. But where do you even begin? Choosing the right brand photographer for your business can feel challenging, but there are three key things to consider when it’s time to make your choice. So, let’s talk about the best approach when you […]

Brand Education

June 11, 2025

How to Choose Your Brand Photographer

If you want strategic brand photos that speak directly to the people you want to work with, you need to know your ideal client first.

Brand Education

June 6, 2025

Why You Need to Know Your Ideal Client Before Your Brand Photos

Woman leans forward and rests chin on hand

I’ve been learning from Victoria Rayburn for years. I first connected with her because I loved her approach to wedding photography. When I learned about her passion for helping small businesses with SEO I consumed as much of her content as I could (from the freebies on her website to her Instagram to her podcast, […]

Brand Education

May 22, 2025

SEO + Marketing Expert Brand Photos | Victoria Rayburn

Person holds phone with Google pulled up while working on website on computer | SEO + Marketing Expert Brand Photos | Kayla Petrosky Photography

Throughout my career as a photographer, I’ve always looked for ways to put good into the universe. Now that I’m working with businesses and brands, I get to do this by identifying new small businesses and providing them with strategic brand photos to help them get started. When I came across Julie Woehler of Nurtured […]

Brand Education

May 9, 2025

Perinatal Therapist Brand Photos | Nurtured Soul Therapy

Woman sits in chair and smiles at camera | Indiana Perinatal Therapist Brand Photos | Kayla Petrosky Photography

Ever stared at a blank Canva screen for an hour because none of your photos feel ‘right’? Same. It’s honestly the main reason I switched from weddings to brand photography. While I absolutely adore weddings, something just felt off about it for me. I couldn’t bring myself to create a cohesive visual brand that was […]

Brand Education

April 25, 2025

Make Marketing Easier + More Effective

Most businesses are missing out on key photos that could elevate their brand and make marketing easier. If your business is relying on an outdated headshot or phone selfies, you’re getting left behind while other businesses are effectively marketing to your ideal clients. Your images need to do more than look good—they should be helping […]

Brand Education

April 18, 2025

5 Photos Every Small Business Needs

Tired of generic images? Learn why custom brand photography is the ultimate alternative to stock photos for small businesses.

Brand Education

April 10, 2025

Why Brand Photography Is the Best Alternative to Stock Photos

Seajay’s Boutique in downtown Lafayette, IN is celebrating one year in business this April. To commemorate her first year in business, Cynthia booked boutique branding photos!

Brand Education, Session Catalog

March 28, 2025

Boutique Branding Photos in Lafayette, IN

Woman folds clothes at her fashion boutique

You did the damn thing! You had your session and now you’ve got a gallery of stunning brand visuals headed your way – but what the heck are you supposed to do with them?! Read on to find out!

Brand Education

March 10, 2025

5 Ways to Use Brand Photos

Woman laughs and looks off-camera

My job as your brand photographer is to tell your brand’s story through my images. But what if you’ve never really considered how to tell your brand’s story? I’m sharing 3 resources that will help you communicate effectively about your brand!

Brand Education

February 27, 2025

How to Tell Your Brand’s Story

Woman throws pastel balls into the air