You did the damn thing! You had your session and now you’ve got a gallery of stunning brand visuals headed your way (or in your inbox already) – but what the heck are you supposed to do with them?! I’ve got you covered – in this post I’ll share how to refresh your visuals and get those photos working for you ASAP! Scroll on for 5 ways to use your brand photos!

Update Those Profile Pics!

This is the easiest way to use brand photos—and you can do it right from your phone! Refreshing all of your profile pictures (and don’t forget that banner photo on Facebook) is a simple step that’s going to go a long way toward refreshing your visual brand. Everyone is going to see that new profile pic and start engaging with your posts so much more, which tells the algorithm that you’re an account to watch (aka they’ll put you in front of more people).

Webpages

If you take a look at my website, you’ll notice that my brand photos are EVERYWHERE. Sure, I’m a brand photographer and you probably want to know the person who is going to photograph you, but the same can be said for most other industries. People like seeing the face behind the business, so be sure to use your brand photos on every page of your website, not just your “About” page! Let your ideal clients see your incredible personality shine through from your homepage to your campaigns and everywhere in between!

Blog

Have I convinced you to start blogging yet? No?! We need to chat about that ASAP because blogging is one of the BEST ways to get your website and business in front of potential customers. But that’s a post for another day…I expect I’ll come back here and link to a post addressing that soon! In the meantime, if you do blog, make sure to use brand photos throughout your posts! This is another great way to build rapport with your customers and show them your passion for what your do!

Social Media Posts

Oh social media, we love you and we hate you all at the same time. If you’re a lover of social media, this one might feel easy, but if not, it might feel like one of the most challenging ways to use brand photos. If you’re the latter, let me know! I’m happy to chat with you about some creative post ideas that are more than just intros!

Digital + Print Marketing

Do you have an email newsletter? Let those subscribers see your face! No email list yet? How about fliers, business cards, and other printed materials? Adding your images to these materials will set you apart from all the folks using stock images or pictures they took on their phones!

CONCLUSION

And there you have it! 5 ways to use brand photos so they work harder for you! Whether you’re spicing up your website, boosting social media engagement, or creating killer marketing materials, these images are more than just pretty pictures—they’re a powerful tool in your marketing arsenal. Get creative, have fun with it, and watch your brand stand out with ease! And if you need help getting started, here’s a little checklist I made for you!